Uzbekistan is the breakout market of the region, drawing close to 12 million international visitors in 2025 on the back of visa-free access for nearly 100 nationalities. Ground costs sit among the lowest in Central Asia, and average stays have lengthened to seven nights or more as Samarkand, Bukhara and Khiva pull travellers deeper into the country. The high-speed Afrosiyob rail links the Silk Road cities in hours, letting partners route heritage, culture and desert products into one efficient itinerary across leisure, MICE and special interest formats.